CONCEPT STATEMENT
CONCEPT: Baby’s Breath Flower
CONCEPT STATEMENT: Baby’s breath is a simple and a delicate flower. It represents purity, innocence, everlasting love, motherhood, determination, and focus.
DESIGN STATEMENT
Neue Haus will mimic the flower through the pure, durable, and sustainable materials. The color scheme of pale blue, white, and grays will also bring the freshness to space. Neue Haus will bring small and delicate details, that are usually go unnoticed to the focal point. Neue Haus will be a space that will allow customers to enjoy a cup of coffee, study, work, socialize, hold meetings, or rent space for special events.
SURVEY
Based on the survey analysis, the majority of coffee shop goers are either developers or designers, aging between the age of 24–34. Majority of the responses rated the quality of coffee and wi-fi accessibility as most important factor in choosing a coffee shop. The responses that spent time studying/working in the coffee shops preferred seats that were located near the window or the wall. However, among the majority– grabbing a coffee and going about the day was the trend of this survey. Based on a few interviews of the coffee shop goers, upon entering the coffee shop, many proceeded to “save” the seat and then go to order.
*The total number of participants was 96, all from Denver or Boulder area.
